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Sustain360°™ and ViaMedici Live Event: Revolutionizing Sustainability: The Role of Blockchain and AI in Implementing Digital Product Passports


Here are some key takeaways from the live event hosted on LinkedIn on April 25, 2024, featuring Al Bissmeyer, Global VP of Viamedici, and Baz Khuti, CEO of Sustain360:

Sustain360™ and Viamedici have launched a partnership to address several Environmental concerns in a proactive step towards environmental sustainability. The partnership will address Environmental Social & Governance (ESG), Digital Product Passport (DPP), Environmental Product Declarations (EPD), and Forever Chemical Reporting and Substitution. The focus of this demonstration and presentation was  Digital Product Passports, a pivotal initiative in line with the new European Commission’s Ecodesign for Sustainable Products Regulation (ESPR). This strategic collaboration marks a transformative approach to documenting products’ sustainability metrics, ensuring compliance, and fostering a sustainable future on a broader scale.

Impact of Blockchain and AI in Product Information Management (PIM)

Integrating blockchain and artificial intelligence (AI) technologies into Product Information Management (PIM) systems represents a significant technological breakthrough. Viamedici and Sustain360™ harness these technologies to increase the accuracy and transparency of sustainability data. Blockchain acts as a robust, immutable ledger, ensuring that each piece of data regarding a product’s environmental impact is securely stored and verifiable. This level of transparency is critical for adherence to stringent regulations such as the ESPR, facilitating trust among consumers and stakeholders.

AI complements blockchain by analyzing vast amounts of environmental data to assess the environmental impacts of various product design choices. 

Once Sustain360 has analyzed a product’s current status, AI is used to identify cost-effective alternatives to reduce environmental impacts and optimize financial and climate performance. 

This capability allows companies to receive actionable insights, enabling them to reduce their ecological footprint effectively. For example, AI can simulate different production scenarios to identify the most resource-efficient methods, significantly reducing waste and energy consumption. While other Environmental initiatives can be addressed in Viamedici’s MDM offering, PIM is the ideal solution to address DPP requirements.

Digital Product Passports: A Game Changer

The Digital Product Passport, introduced under the ESPR, encapsulates a product’s entire lifecycle—from raw material sourcing to disposal. These passports will include comprehensive details on sustainability, environmental impact, and recyclability. By scanning a product’s data carrier, consumers and businesses can access information, facilitating informed decision-making and supporting practices contributing to a circular economy.

During a recent LinkedIn event, Al Bissmeyer, Global VP of Viamedici, underscored the mandatory nature of these passports for businesses operating in Europe. He highlighted the role of Viamedici’s EPIM in managing and digitally communicating crucial product information. Baz Khuti, CEO of Sustain360™, added that their software generates sustainable digital twins of physical products, aiding companies in achieving their decarbonization goals through accurate and reliable environmental assessments.

European Commission’s Ecodesign for Sustainable Products Regulation

The ESPR aims to enhance products’ circularity and energy efficiency across the EU market. This regulation is not merely a directive but a comprehensive framework establishing clear ecodesign requirements. These standards focus on improving product durability, reparability, and recycled content, among other aspects of environmental sustainability. By 2030, the implementation of this framework is anticipated to lead to significant primary energy savings, potentially equivalent to the EU’s annual import of Russian gas.

This regulation represents a significant shift from the traditional focus solely on energy-related products to include a broader range of categories. This expansion allows for a more extensive impact on product sustainability across various industries, setting a new global regulatory measure benchmark.

Broader Implications and Future Outlook

The partnership between Viamedici and Sustain360™ and the subsequent adoption of the ESPR reflect a global trend towards more stringent environmental regulations and the integration of sustainable practices. The development of Digital Product Passports and the application of advanced technologies like blockchain and AI in PIM are at the forefront of this shift.

These technological advancements are crucial for meeting regulatory requirements and establishing new standards in global product sustainability. They provide a model that could be adopted by other regions, potentially leading to a unified global approach to product sustainability.

This initiative is expected to inspire further innovations across various sectors, promoting the widespread adoption of eco-friendly practices and technologies. As more companies incorporate these technologies into their operations, we can anticipate a domino effect, leading to broader changes in global manufacturing and consumption patterns.

The strategic partnership between Viamedici and Sustain360™, supported by cutting-edge technologies and aligned with significant regulatory changes like the ESPR, heralds a new era in product sustainability. This initiative addresses immediate compliance needs and sets the stage for a sustainable transformation in the product lifecycle management industry, paving the way for a more sustainable and environmentally conscious future. The global impact of these changes is likely to be profound, influencing industry standards worldwide and fostering a healthier planet for future generations.

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